Once again DAC has come and gone. Oasys’s DAC presence was in two parts: inside the suites and the video wall.
Inside the suites the show was almost fully booked. Gary Smith had recommended Oasys on his DAC must-see list (and, organized in order of booth number, fortuitously came at the top of the list). In his Monday morning DAC presentation he talked about Oasys as appearing to be a “real game changer,” which obviously further helped drive up interest and bring decision makers to see the demos. There were two demos, the “normal” one about Chip Synthesis and RealTime Designer’s basic capabilities of synthesizing to placed gates in extraordinarily fast run-times. And a second demo focused on power optimization where an entire design is resynthesized after the voltage of one of its power domains is reduced (so that the unchanged netlist misses timing).
On the video wall were half-a-dozen videos in the style of the “I’m a Mac, I’m a PC” ads comparing Oasys to Synopsys (no prizes for guessing which the cool young Mac-like guy was). With consolidation of DAC, Oasys’s booth had ended up being in one of the far corners, not as good a location as it had looked on the map when the location was picked. But the videos were their own draw. Synopsys execs, even Aart, would walk by pretending not to look, or hold a conversation with Sanjiv while mainly looking over his shoulder. The videos manage to get the point of Oasys’s superior technology across while being humorous and in good taste. Click here or on the home page to watch the videos.
Also available as a giveaway for special customers, EDAgraffiti the book. Except that everyone forgot about them and they remained boxed up for the whole of DAC. Oh well, remaindered already.